Note: This post was written a year or so ago, when the events were still fresh. I waited for a while to post this because I didn’t want to risk hurting anyone who was close enough to the situation to be able to see through the name changes. Why post it at all? Well, this issue comes up from time to time on Facebook and I think it’s important for people to realize how they come across and what they can do instead to communicate their priorities more effectively.
I love Facebook – I really do. Because of Facebook, I keep in touch with my siblings, high school classmates, high school church friends, college classmates, former coworkers from the military and my old job, acquaintances that I would REALLY like to get to know better but we haven’t found the time to get together, my stepchildren from my first marriage, and many others. Without Facebook I would never be able to stay in touch with all these people, see pictures of them, see pictures of their growing families, or read what they are thinking, feeling, and what’s going on in their lives.
But that doesn’t mean I like everything I see on Facebook.
Here’s the deal – I like pictures, I like funny things, I like commentary, I like opinions, I like reading that you’re proud of yourself / spouse / kid, I like silly Buzzfeed quizzes. I like a lot of things; I happen to think I’m pretty chill about most of the stuff that people post. I DON’T like spam, I don’t like “copy and paste this to your status for 1 hour if you care about (insert miscellaneous cause here),” I don’t like disgusting pictures, I don’t like “you won’t BELIEVE what happens next!” clickbait, and I DON’T like incessant updates spewed at the general public about things I don’t care about.
So, on my Facebook for the last few weeks / months / honestly-I’ve-lost-track, I’ve been seeing a couple friends in particular spamming with regard to a particular cause. I’m talking status updates, pictures, a hashtag – they were both sharing directly from a particular page someone created called “Team Jim and Pam Halpert” as well as writing status updates with the #prayforjim hashtag on their own. Since my friends themselves were spamming their own status updates, NOT just from the page, I can’t unfollow them without missing all the things from them that are the reason I enjoy Facebook in the first place.
I finally decided to click around and see what the fuss was all about. After a few minutes of clicking and scrolling I saw a reference to chemotherapy. Okay, so some guy I don’t know has cancer and for THAT my Facebook feed has been clogged to hell and gone with “Pray for Jim!” #prayforjim, and the like. Seriously?
Lest I sound like a jerk (a lost cause already, I know), there is a polite way and an obnoxious way to invite people to care about your cause. There is a reason that even not-for-profits with the most urgent needs don’t rent large loudspeakers and constantly entreat us all out loud to donate; what I am venting about here is the Facebook equivalent of loudspeaker chatter. Much more effective would be an approach that is the Facebook equivalent of being in a room with invited guests and talking about the things you invited them there to talk about.
But how do you do that?
Great question – glad you asked.
Do what my friend Katlyn did when Seth died (story here) – she created a page “In loving memory of Seth,” and invited everyone to the page. If you wanted to talk about Seth, share pictures, find out when and where the memorial service was, you could like the page. By “Like”-ing the page, you were opting in to having things about Seth in your feed. Only the invite to the page was public and it was the one thing that hit everyone’s news feed. If you didn’t know Seth that well or if you had other priorities (not gonna judge you for that), you don’t have to see it.
This creates a safe space for people who want to talk about nothing but Seth, all day every day. Like maybe his sister or his mom – they kinda didn’t have much else on their minds at the time, and understandably so. So they can receive a steady stream of support without harassing anyone and everyone.
So – if you want me to care about your random cause or random person, invite me to “like” the page. I won’t do it, but I will appreciate what this means to you and I will definitely send some thoughts and prayers your way. And then this part is critical – DON’T BOTHER ME AGAIN. Not until there’s an actual significant change. Like if the person is healed / cancer-free / back from a deployment / home from the hospital / whatever. Or if the person dies, in which case I will express my condolences and pray for their soul. To recap, I should see this random posting from you exactly twice – 1) the first time to let me know what’s going on; and 2) the last time to let me know that either the crisis is over or it’s a moot point.
So this morning, as usual, I am scrolling down past a funny picture (lol!), a baby picture (so cute! Congratulations!), a Buzzfeed quiz (lol!), three political statuses (I don’t quite agree but I appreciate the thought you have put into your position), and YET ANOTHER #prayforjim. I rolled my eyes in irritation before I noticed that this one was different – “Pray for peace as Jim goes to meet his King.”
Jim of #prayforjim and Team Jim and Pam Halpert died. Well, now I really feel like an asshole. Deep sigh. Never mind – I take it all back. I guess I’ll just shut up now and finally #prayforjim.